BCause is an app that allows community activists to connect with, and see posted opportunities by local organizations. It's the easy way to get involved, and take action!
The problem is jadedness, paralysis, and confusion. People want to make a difference in their community but often fall short. They see and hear massive world issues daily, and it no longer seems urgent. They don't know how to make a difference as an individual, and sometimes they just don't know how to get involved.
Post resources and involvement opportunities straight from organizations, NGOs, and charities all in one place. Let users scroll through and share posts with friends to find something that motivates them to participate. Let them add volunteer events to a calendar to make time for participation and more effectively contribute to their community.
There are so many causes, so a closed card sort is used to classify everything under specific 'themes'.
The target audience is younger activists (age 16-30) and organizations (grass roots, NGOS, nonprofits, charities). They want to connect to make a difference. These three personas are based on users and the data collected.
Translating the persona’s pain points into user stories can define user flows and features.
As an NGO we want a way to chat with prospective volunteers to get them involved.
As a grassroot organization, we want to post our volunteer activity to get more participants.
As someone who wants to get involved, I want to browse local opportunities based on my interests to find a cause that motivates me to participate.
As someone who wants to get involved but doesn't have time, I want to add things to a calendar so I can manage and arrange my schedule better.
As an activist, I want to share opportunities with my friends and family so they can get involved with me.
The first round of usability tests were virtually on Maze with 33 participants. The test criteria was:
1. Delete and create a post for organizations.
2. Share a post on social media.
3. Add a post to the calendar, and then check the calendar for reference.
3. Explore and filter other opportunities.
Only 11% of participants could delete a post on the organization flow. Since these were not observed tests, I assume users were unaware they could scroll the prototype, but this prompted the CTA to move above the fold and stick it to the image, so it is always visible.
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Now organizations and activists have a platform for direct communication. They can message questions and get volunteers.
Users can explore and filter a variety of causes based on their interests. They can look for specific events or opportunities, all in one place.
All users can schedule and manage their time and involvement using the calendar feature.
Users can share a post to social media or with friends, continuing community driven involvement.
If I had more time I would:
For future interactions I would consider:
