EZ Bus is a transportation app that helps users get where they are going. With bus schedules based on routes or stops, alerts for schedule disruptions and a live bus tracker, users won't miss the bus again!
Due to expansion, numerous bus routes have been recently added. Many of those routes stop at the same bus stop. Before the new routes were added, riders could simply rush to the stop when they saw a bus coming—but that doesn't work anymore because it might not be the bus that they're expecting. The city has developed a way to know how far away each bus is from a stop, but they aren't sure how to share that with riders.
1. Ensure that any rider can tell when each of the buses arrives at the Washington & State bus stop.
2. Ensure that all riders can tell how much time they have to get to the Washington & State bus stop before the bus they need arrives at that stop.
3. Allow riders to select one of seven bus lines to see a list of its future arrival times at the Washington & State bus stop.
I conducted user interviews to get an even better understanding of users. The biggest take away was time, either waiting too long for the bus or missing the bus. How do we show users exactly when the bus will arrive? This is where a live bus tracker feature becomes imperative. Users also expressed the tedious time to type repeated destinations. Perhaps a home and work feature to reduce the amount of time typing would help.
This app is designed primarily for commuters to work and school. However there are secondary users, such as those who use the bus to get to town to meet friends or run errands.
An empathy map to helps see questions/ problems that users may have while riding the bus.
This journey map helps highlight specific pinpoints and interactions users have with the bus, highlighting places for impactful improvement.
Using my mid-fidelity wireframes with 10 participants, users were tested on the following criteria.
1. Finding the schedule for Washington & State.
2. Finding how much time they have to get to the bus stop
3. What is the next bus at Washington & State.
4. Setting a home and work destination.
Overall tasks were completed efficiently and without confusion. However there were several comments on the design.
Users couldn't recognize the button to return to the main screen. The main page button is now an “X” to make it more intuitive and align with user mental models.
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EZ Bus includes easy to find bus schedules on the main app page available after one click. Users can search by stop or by route. The routes are also identified by color to help users differentiate bus lines.
Users can set notifications in the settings page. They can also track the bus to know exactly how much time until the bus arrives. This not only helps users plan the commute to the stop but also eases the frustration of not knowing where or why the bus my be late.
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There is also a feature to set home and work locations. For everyday commuters this will reduce the time and redundancy of typing the same address everyday.
