If you remember our personas, some users just want something quick to fill the time. With the slider mechanism, they can dictate how much time they have.
To appease our panel partners and help panelists differentiate panels, partners can select multiple branding colors. They can also add their own illustrations in select parts of the portal to make each survey platform feel more individualized, branded and distinguishable.
I worked with the product manager to reduce the profiling questions to the most important and used so users don't have to endure cumbersome profiling. I added a progress bar as an added gamification element to drive engagement and profile completion. The more full a profile is, the more likely a user can be matched to a survey they can complete. This in turn drives completion rates and user satisfaction as they will be earning more rewards.
Users can earn Xp points by performing certain tasks in the portal, such as taking surveys, finishing their profile and referring a friend. XP points cumulate to earn users spots in different leagues, and users can see where they stand in the leader board. This will hopefully tap into users competitive nature and drive engagement as well as give users a sense of community. I also added streaks to motivate users to come back, increasing retention.
Optimized messaging at the end of the survey give users the option to jump right into another survey to encourage engagement. Users also have a chance to rate the survey. This not only helps maintain healthy survey supply but makes opinionated users feel like they are contributing.
